Broad Homes Precast Showroom

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Location: Changsha, China
Designed in: 2012
Size: 3,500m²
Client: Broad Homes  Industrial Co., Ltd.
Broad Homes Industrial Co is an industry leader in pre-cast concrete manufacturing and construction, and recently completed a 30-story hotel in 30 days. With minimal fixed walls, the open plan of the first floor provides endless opportunity for new displays and product features. A central wall pierces through the mezzanine and offers the backdrop for an entertainment bar and reception. Grand stairs perched over indoor-outdoor reflecting pools lead to the mezzanine, with additional exhibition, office, and conference space, as well as another snack bar and lounge seating. Built entirely out of pre-cast elements – from the walls, ceilings, and stairs to the furniture, which makes the space flexible in terms of its function.